Creative and content at Rooftop isn't a separate department. It's the engine that feeds everything else, your paid campaigns, your social presence, your sales decks, your website. Because the same team handles strategy, performance, and production, the creative output is briefed against commercial outcomes from the start. No hand-offs, no debrief loss between the people who plan and the people who shoot.
What’s included
Everything Creative & Content should cover
01Social media management (organic + community)
02Brand design and identity work
03Photography (product, lifestyle, environment)
04Video and motion (long-form, short-form, ads)
05Copywriting across formats
06Production planning, asset library management
How we work
The process
01
Brand + strategy
Where the brand is now, where we're taking it. Audit + positioning before any production starts.
02
Creative system
Brand system, content pillars, asset library structure. The framework that makes the ongoing production cohesive.
03
Production
Shoots, motion, design. In-house team, on-site or in studio.
04
Distribution + iteration
We track what lands and what fades, and feed back into the next production cycle.
Can we hire you for just one of these (e.g. just photography)?
Yes. We work on individual projects and as a full retainer. Standalone shoots, brand identity work, and one-off campaigns are all in scope.
Do you have in-house photographers and videographers?
Yes. Photo and video are produced by our in-house team, that's why we can run a monthly content cadence at scale across a portfolio of clients.
How does this work with our existing brand team?
We slot in. Most of our retainer clients have an internal marketing lead, we work as the executional capacity they don't have in-house. Brand decisions stay with you; production scales with us.
Let's talk about where you're headed.
Tell us what you're scaling, launching, or rebuilding. We'll come back with a thoughtful reply and a time to talk it through.
