Brand Identity · Web Design · Brand Naming

TC Matthews

Growing TC Matthews’ brand through social and visual content

Key Stats

Engagement up: organic social lifted reach and engagement across likes, comments, and shares.
Brand visibility up: paid social drove a 10% increase in website traffic, with more enquiries and sales on premium flooring.
Better content: monthly photo and video shoots gave a steady stream of professional content.
Better ad ROI: targeted campaigns and ongoing optimisation lowered CPC and lifted conversion rates.

Challenge

TC Matthews wanted to grow its digital presence, especially on social, and show off its range of flooring. A few challenges stood out:

Limited social impact: more visibility and engagement was needed, both organic and paid.
Need for consistent, high-quality visuals: regular professional photography and videography to capture the quality and variety of the flooring.
Targeted lead generation: paid social tuned to drive qualified traffic and leads, especially on premium lines.

TC Matthews, Challenge — TC Matthews Challenge

Strategy

We ran TC Matthews' social media and content, blending organic and paid to deliver results.

Organic social media management

Content strategy: a plan built around products, customer installations, and expert advice, to build awareness and authority in flooring.
Community engagement: interactive posts, polls, and Q&As to build a stronger community around the brand.
Platform optimisation: Facebook and Instagram kept current, with strong visuals and consistent branding.

Paid social campaigns

Targeted ad campaigns: paid social driving qualified traffic to the website and stores, focused on high-value lines like luxury carpets and wooden flooring.
A/B testing: regular tests of creative, audiences, and messaging to lift return on ad spend.
Tracking and reporting: clear reporting on CPC, conversion rates, and engagement, for data-led tweaks.

Monthly photography and video

Professional content: monthly shoots showing the full flooring range and real customer installations.
Multi-platform use: versatile content for social, the website, and digital ads, with a consistent look.
Storytelling through visuals: showing not just the products but the feel they bring to a home or business.

Impact

The social and content work grew TC Matthews’ digital presence, with real gains in brand awareness, engagement, and sales. A good example of joined-up social and content that does a job for the business.