Social media management at Rooftop is a brand role, not a posting service. We plan the content pillars against your commercial outcomes, produce the photo, video, and motion in-house, schedule and publish, then handle community management as it comes in. Because the same team owns paid social, organic learnings feed campaign decisions and vice versa. Reporting is tied to reach, follower growth, engagement, and the qualitative comments and DMs that actually move buyers.
What’s included
Everything Social Media Management should cover
01Channel strategy across Instagram, TikTok, LinkedIn, Pinterest
02Content pillars and monthly calendar
03Photo, video, and motion production
04Scheduling and publishing
05Community management (comments, DMs, mentions)
06Monthly performance reporting
How we work
The process
01
Audit + pillars
Where you are now, who's actually engaging, what's working and what isn't. Content pillars defined against commercial outcomes.
Typical retainer ships 12–20 grid posts on Instagram, weekly LinkedIn, plus reels and stories across the month. Volumes are calibrated to the channel mix and the production capacity agreed upfront.
Do you handle community management out of hours?
Standard cover is business hours Monday to Friday. Out-of-hours and weekend cover can be added to your scope where you need it.
Can you tone-of-voice match an existing brand?
Yes. We start with a voice audit, codify the patterns into a written guide, and use that guide as the brief for everything we publish.
What happens with paid amplification?
When a piece of organic clearly resonates we recommend boosting it as part of paid social retainer. Same team, no debrief loss.
Let's talk about where you're headed.
Tell us what you're scaling, launching, or rebuilding. We'll come back with a thoughtful reply and a time to talk it through.
