We run Search, Performance Max, Shopping, and YouTube for Irish brands. Account structure decisions are made by the people writing the ad copy, not handed off.
Google Ads at Rooftop is a fully-managed service. We audit what's already running, restructure where the account is leaking, and build out the campaigns that actually map to your buyer's journey. Search for high-intent demand capture. PMax for retail and lead gen with strong creative supply. Shopping for e-commerce. YouTube for upper-funnel where the brand work is good enough to earn the attention. Every account is built so the metrics map directly back to commercial outcomes, not vanity ROAS.
What’s included
Everything Google Ads should cover
01Search, Performance Max, Shopping, and YouTube campaign management
02Account restructure where existing campaigns are duplicating or cannibalising
03Audience build with first-party data + customer match
04Ad copy and creative production matched to campaign type
05Server-side conversion tracking (GA4 + CAPI)
06Weekly optimisation cadence with monthly reporting
How we work
The process
01
Account audit
We open the account, map structure to commercial outcomes, and identify where the spend is actually working vs where it's leaking.
02
Restructure + brief
Campaign architecture, audience plan, creative brief. Signed off with you before we move anything live.
03
Build + ship
Account build, creative production, conversion tracking, QA. Live on agreed launch day.
04
Optimise
Weekly hands-on optimisation. Monthly performance reporting tied to revenue, leads, or whatever the agreed commercial KPI is.
Yes. PMax accounts for a meaningful share of our managed spend, particularly for retail and lead-gen clients. We build creative supply against PMax explicitly, the algorithm only performs as well as the asset library you feed it.
How do you track conversions in 2026?
Server-side via Google's enhanced conversions + first-party data wherever possible. We build the GA4 + CAPI plumbing alongside the account, so the data the algorithm sees actually matches what's hitting your CRM.
Can you take over an existing account?
Yes. Most of our Google Ads clients arrive with an existing account that needs a restructure rather than a rebuild. We start with an audit, then decide together whether we restructure in-place or rebuild parallel.
How do you structure Google Ads engagements?
Every engagement is scoped to your goals, channel mix, and account complexity, with strategy, build, optimisation, and creative production all included. We'll put a clear proposal together once we understand what you're trying to achieve.
Let's talk about where you're headed.
Tell us what you're scaling, launching, or rebuilding. We'll come back with a thoughtful reply and a time to talk it through.
