Insights
Notes from the studio.
Thinking on brand, performance marketing, and the work we make for ambitious Irish businesses.
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32 Marathons in 32 Days: Backing the FTD Brothers with Comfort Keepers
Jordan and Cian Adams ran 32 marathons in 32 days for dementia awareness, raising over €1.7 million. We were proud to support Comfort Keepers across the campaign — and to lace up for the final marathon.
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Two SEO nominations at the European Search Awards
Rooftop Twenty Two was shortlisted for two entries in the Best SEO Campaign category at the European Search Awards in Porto. Here is what we entered, and why it matters.
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Three new strategic hires join the team
A great step forward for the business: Niamh Keady, Aidan Murphy and Emily McCarthy join Rooftop Twenty Two.
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On location in Greece for the Best4Travel relaunch
A new brand, a new website, and a new look and feel. We headed to Sani and Ikos to capture the content behind the Best4Travel relaunch.
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One campaign, many touchpoints: leading the creative for Defence Forces recruitment
From concept and social look and feel to van graphics, we led the creative vision for the Irish Defence Forces recruitment campaign. Here is how it came together.
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Shortlisted for Best Use of SEO at the Digital Media Awards
Our SEO work for HOMS Assist Solicitors was shortlisted for Best Use of SEO at the Digital Media Awards 2025.
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Why email still outperforms in a world of endless channels
New platforms come and go, but the humble inbox keeps delivering. Here is how we approach email so it does not just land, it works.
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Building healthy habits for every school in Ireland: the MooCrew launch
Designed for every school in Ireland, the new MooCrew platform helps young minds build healthy habits through fun, interactive resources. Here is how we built it.
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Strategy before scroll: what makes a video stop the feed
A scroll-stopping video is not luck. It starts with strategy. Here is how we turned a simple €2.50 coffee offer into content people actually watched.
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