Digital Marketing · Paid Social Media · Social Media
Midlands Park Hotel
Midlands Park Hotel's Social Growth Engine
Challenge
Midlands Park Hotel needed a partner who could build and maintain a strong social presence across organic and paid, keeping the venue visible to guests across the Midlands and beyond. The brief was about consistent reach, strong content, and an engine that ran every day across weddings, leisure, conferences, and food and beverage. The focus areas included:
- Building consistent organic social content that reflected the quality of the venue
- Running paid social activity to extend reach and drive bookings
- Maintaining visibility across weddings, leisure, conferences, and events
- Acting as an ongoing extension of the in-house team
Strategy
Rooftop Twenty Two runs Midlands Park Hotel’s ongoing organic and paid social media programme.
Organic Social Media
- Developed a content strategy across weddings, leisure, food and beverage, and corporate events
- Produced regular social content reflecting the calibre of the venue
- Built a posting cadence that kept the hotel visible to multiple audience groups
Paid Social Media
- Ran always-on paid activity to extend reach and drive bookings
- Built targeted campaigns aligned with key seasonal moments and the wedding calendar
- Optimised continuously based on reach, engagement, and booking impact
Impact
The programme consistently drives over 100,000 views every month across organic and paid, keeping Midlands Park Hotel visible to guests across the Midlands and supporting bookings across every part of the business. The partnership continues as an ongoing engagement.
Get in touch
Want results like Midlands Park Hotel's? Let's talk.
Tell us what you're scaling, launching, or rebuilding. We'll come back with a thoughtful reply and a time to talk it through.
Glasnevin, Dublin 11, D11 YNR2
