Gourmet Food Parlour

Gourmet Food Parlour is a prominent Irish hospitality brand known for restaurant, catering, and event services across multiple Dublin locations. With a strong partnership with Arnotts and a growing catering arm, the team needed a marketing partner who could integrate across paid, social, and content to drive bookings, foot traffic, and brand prestige.

GFP wanted to accelerate growth across two specific commercial priorities, the catering arm and the Arnotts partnership, while keeping the broader hospitality brand healthy across every channel:

• Maximising Google Ads ROI for catering, event hosting, and corporate enquiries
• Producing the volume of high-quality photography and video that modern hospitality marketing demands
• Aligning organic and paid social around catering and the Arnotts partnership specifically
• Building a stronger, more strategically-aligned digital presence across multiple locations

We took on the marketing programme end-to-end, with weekly strategic meetings keeping the work tightly aligned to the commercial calendar:

• Google Ads: high-intent keyword targeting for catering and events, geo-targeting around Arnotts, rigorous performance tracking
• Photography and videography: monthly in-house shoots capturing dishes, catering setups, and the Arnotts location
• Organic social: content strategy across promotional posts, customer testimonials, behind-the-scenes, and event highlights
• Paid social: Facebook and Instagram campaigns targeting catering enquiries and Arnotts foot traffic
• Weekly strategic meetings: alignment on goals, agile campaign adjustments, real-time response to performance signals

The integrated programme moved every metric we agreed at the outset, with the Arnotts partnership and catering arm both visibly accelerating:

• 1,000+ Google Ads conversions in the first two months, with cost per conversion at €1.28
• 68% improvement in social reach driven by consistent high-quality visual content
• Paid social click-through rates at three times benchmark, lifting table bookings and event enquiries
• Strengthened brand prestige and increased foot traffic at the Arnotts location