Technical foundation, topical authority, content programmes. Built around the queries that actually convert for your business, not a generic audit checklist.
Search is the best long-term way to win new customers for most Irish businesses. We treat it that way. SEO at Rooftop starts with the commercial keywords your buyer actually searches, audits technical health and crawlability, then builds out a content programme that establishes topical authority around the cluster of queries we want to own. We do the technical work, the on-page work, and the content production in-house. No offshore link farms, no thin keyword reports, no content mills.
What’s included
Everything SEO should cover
01Technical SEO audit and remediation (Core Web Vitals, crawlability, schema)
Technical fixes can shift rankings within weeks. New content takes 3–6 months to reach mature ranking positions. Compound returns build from month 6 onwards. We're allergic to overselling timelines.
Do you do link building?
Yes, but earned, not bought. PR placements, sector media, partnership links, and natural backlinks from publishing genuinely useful content. We don't engage with the link broker market.
What's your reporting cadence?
Monthly performance report covering ranked keywords (top 10 and top 3), organic traffic, conversions from organic, and a written commentary. Quarterly strategy review with leadership.
Can you take over from an existing SEO provider?
Yes. We start with a full audit and content inventory so we don't lose the equity that's already there. Migration plans where significant restructure is needed.
Let's talk about where you're headed.
Tell us what you're scaling, launching, or rebuilding. We'll come back with a thoughtful reply and a time to talk it through.
