What a campaign to be part of.
This afternoon in Dublin, Jordan and Cian Adams — the FTD Brothers — crossed the finish line on something genuinely extraordinary: 32 marathons in 32 days, all in aid of dementia awareness and research.
The brothers set off on 27 April and didn’t stop, running a full marathon every single day for a month. As they finished in Dublin, the campaign had raised an incredible €1.7 million and counting for the Alzheimer Society of Ireland and the FTD Foundation.
Proud to support Comfort Keepers
Rooftop Twenty Two was delighted to support our client Comfort Keepers throughout this campaign, helping bring such an important story to life across digital channels — with more still to come over the next few days.
It meant even more to have members of the Rooftop team lace up and join the final marathon today, running the last stretch alongside the brothers.
A cause that means a lot to us
This is a cause that matters to us, personally and professionally. A huge well done to Comfort Keepers for getting behind such an inspiring initiative from day one — and to everyone who turned out, donated, and cheered the lads home.
What Jordan and Cian have achieved — physically, mentally and emotionally — over the past 32 days has been nothing short of extraordinary.
F*ck dementia.
