Brand Design · Brand Strategy · Web Design
Abington Design House
Abington's New Brand & Website
Challenge
Abington’s digital presence had not kept pace with the standard of work coming out of the workshop. The existing website did not reflect the calibre of the brand or the depth of the portfolio, and the brand identity needed an update to match the ambition of the business. The focus areas included:
- Refreshing the brand identity to reflect 40 years of craftsmanship
- Building a new website that did justice to the portfolio of bespoke residential and commercial projects
- Establishing a foundation for long-term digital growth
- Improving how prospective clients discover and engage with Abington online
Strategy
Rooftop Twenty Two partnered with Abington to develop a new brand identity and a fully redesigned website, with every decision rooted in the cabinetmaking craft at the heart of the business.
Brand Identity
- Conducted a discovery process to understand Abington’s positioning, audience, and the design world the business operates within
- Developed a refreshed visual identity including logo, typography, colour palette, and brand guidelines
- Established a consistent tone of voice that reflected the heritage and ambition of the business
Web Design & Development
- Designed a website that placed the portfolio front and centre, with rich imagery and considered layouts
- Built a content architecture that allowed individual residential and commercial projects to be showcased in depth
- Developed the site with performance, accessibility, and SEO foundations in mind
- Created a streamlined enquiry experience to convert visitors into qualified leads
Impact
Abington now has a brand and digital presence that match the quality of the work coming out of the workshop. The new website gives the team a platform to attract high-value residential and commercial clients and present 40 years of craftsmanship with confidence.
Get in touch
Want results like Abington Design House's? Let's talk.
Tell us what you're scaling, launching, or rebuilding. We'll come back with a thoughtful reply and a time to talk it through.
Glasnevin, Dublin 11, D11 YNR2
