Brand, content, paid, and creative for Irish furniture and interiors brands. Built around the multi-week buyer journey from inspiration to showroom to invoice.
Multi-week consideration windows that single-campaign attribution misses
Showroom-to-online conversion gaps the analytics dashboard doesn't surface
Photography that doesn't do the craftsmanship justice
Premium positioning slipping toward commodity in scaled paid channels
Lead quality dropping when paid scales without creative refresh
Email lists underused for nurture across long decision cycles
Our point of view
How we approach furniture & interiors.
Furniture is a considered purchase that happens in stages. Someone sees a piece on Instagram, saves it, walks past your showroom three weeks later, visits, takes home a swatch, decides over a weekend. Modern furniture marketing has to support every step of that journey, not just the last click. We build programmes that combine brand-building paid social with hard-working SEO and email nurture, all fed by photography that respects the craftsmanship of what you make. Brand and performance, in the same team.
We have a showroom. How do you measure online's contribution to in-person sales?
We instrument the customer journey end-to-end. UTM tagging, in-store voucher codes, post-visit surveys, and CRM data give a multi-touch view. We won't claim every showroom visit. We'll show you the contribution we can defensibly evidence, and we'll be honest about what's harder to attribute.
Do you handle product photography as well as lifestyle?
Yes. Our in-house team shoots product, lifestyle, environment, and brand films. We typically combine a monthly retainer for content with quarterly major shoots aligned to new collection launches.
How do you protect premium positioning in paid campaigns?
Creative discipline. Tone of voice tightly controlled. Ad placements reviewed monthly to keep low-context environments off the buy. We won't run your brand against discount comparison sites just because the CPCs are cheap.
We sell B2B (designers, architects) as well as B2C. Can you handle both?
Yes. We split the campaigns, the funnels, and the creative. Trade buyers need a different journey than retail buyers, and the same agency handles both so the brand stays consistent across audiences.
What does a typical furniture engagement cover?
A typical furniture engagement covers the mix you need, paid, content, photography, and email, calibrated to your pace. Brand refreshes and website builds are separately scoped projects. We'll quote against an agreed scope.
Let's talk about where you're headed.
Tell us what you're scaling, launching, or rebuilding. We'll come back with a thoughtful reply and a time to talk it through.
