SEO · Web Design · Web Development
Accounting Technicians Ireland (ATI)
Building ATI's New Website & SEO Foundation
Challenge
ATI had completed a brand refresh and needed a digital presence to match. The existing website did not reflect the new brand identity, and it was holding back search performance at a time when prospective students were increasingly discovering qualifications through Google. The focus areas included:
- Building a new website to complement the refreshed brand
- Establishing a strong SEO foundation from day one
- Improving the experience for prospective students, current members, employers, and partner colleges
- Creating a platform that could scale with the organisation’s growing programme catalogue
Strategy
Rooftop Twenty Two delivered a new website built around the refreshed brand identity, with SEO baked into the architecture rather than bolted on at the end.
Web Design & Development
- Designed a website that brought the new brand to life across every page
- Built a clear information architecture for prospective students, current members, employers, and partner colleges
- Implemented a modern, performant tech stack designed for long-term maintainability
- Created flexible page templates the in-house team could update without developer input
SEO Foundation
- Conducted keyword research focused on the highest-opportunity searches in the accounting qualifications space
- Built the site with technical SEO best practices including schema, site speed, and crawlability
- Created an on-page content structure that supported ranking for high-intent searches
- Established the foundations for ongoing content growth post-launch
Impact
ATI now has a website that reflects the calibre of the organisation and the quality of its qualifications. The SEO-ready foundation positions ATI to grow its visibility in organic search and reach more prospective students searching for accounting qualifications across the island of Ireland.
Get in touch
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Glasnevin, Dublin 11, D11 YNR2
