Best4Travel

Best4Travel needed a paid media partner that could deliver a consistent, scalable flow of qualified leads to the sales team across the retail network. The brief was not about vanity metrics. It was about leads the team could close, and enough of them, every day, to feed a growing operation. The focus areas included:

• Generating qualified, sales-ready leads at scale
• Building paid campaigns that performed across multiple platforms
• Maintaining a consistent daily lead volume the sales team could rely on
• Optimising creative, targeting, and landing experiences for conversion

Rooftop Twenty Two acts as Best4Travel’s paid media partner, running an always-on programme designed around the one metric that matters: qualified leads to the sales team. The work spans three areas, paid media, creative and landing experience, and ongoing optimisation.

• Paid media: built and optimised campaigns across Meta and Google, targeting high-intent travel buyers across Ireland.
• Creative: produced and tested ad variations for performance and brand consistency, refreshed continuously to keep results strong.
• Landing experience: optimised pages for lead capture and qualification, iterating on conversion data and sales-team feedback.
• Conversion tracking: reporting structures aligned to the sales pipeline, lead volume, cost per lead, and pipeline impact, not vanity metrics.
• Ongoing optimisation: a weekly cycle across budget, audiences, and creative, scaling lead volume while protecting quality.

The programme delivers over 30 qualified leads to the Best4Travel sales team every day, providing a consistent pipeline of new business and a scalable foundation for continued growth. The partnership continues as an ongoing always-on engagement.