About the speaker
Diarmuid McSweeney
Founder, Gym+Coffee
Diarmuid co-founded Gym+Coffee in 2017 and built it from an online-only idea into one of Ireland’s best-known lifestyle brands, with stores here, in the UK and beyond. His background is brand and marketing, and Gym+Coffee’s growth came the hard, smart way: a clear idea, a real community, and digital done properly. He knows what it takes to build something people actually care about.
About this event
Diarmuid McSweeney took Gym+Coffee from a standing start to a name people wear up and down the country, and well beyond it. No huge launch budget. Just a clear idea and digital marketing done properly.
He’s coming into our studio to talk through how it actually happened. The bets that paid off, the ones that didn’t, and what he’d do differently if he were starting again today. It’s the kind of conversation we usually only get to have across the table. This time you’re in the room for it.
Spaces are limited. We’re keeping the room small on purpose so it stays a proper conversation, so get your name down early.
What to expect
An hour or so with Diarmuid, in the room, talking straight. He’ll walk through how Gym+Coffee actually grew. The early decisions, what worked, what didn’t, and the digital marketing that moved the needle.
It’s a conversation, not a lecture. Bring your questions. He’s happy to take them, whether you’re building a brand of your own, stuck on a bit of your own marketing, or just want to know how it was really done.
- A proper sit-down talk, not a sales deck.
- Real questions, real answers.
- Time to meet the rooftop team and the rest of the room.
- Something in your hand to drink, before and after.
Save your spot
Register your interest.
We can only fit so many people in the room, so this isn’t a ticket just yet. Put your name down and we’ll be in touch with the date and a seat as soon as it’s locked in. First come, first served. We’ll let you know either way.
What’s next
This is just the start.
Diarmuid is our first guest, not our last. We’ve got more events lined up, a podcast on the way, and more guests we’re getting into the room. Webinars and online sessions too, for the people who can’t make it in person. We’ll post it all here first, so check back or put your name down to be kept in the loop.
Keep me in the loop