Rooftop Twenty Two is a growing digital marketing agency based in Dublin. We work with a broad range of Irish businesses across paid media, SEO, social, email, design, video and web. We are a team of fourteen people who work closely together, know our clients well and take pride in getting good work done. We move quickly, give people real responsibility and expect everyone to contribute ideas, ask questions and take ownership.
The Role
We are looking for a hands-on Paid Media Manager to lead the planning, execution and optimisation of Google Ads and Meta Ads campaigns across a portfolio of clients.
You will take ownership of campaign performance, from developing strategies and managing budgets to testing, reporting and identifying opportunities for improvement. You will understand each client's business, what they want to achieve and how paid media contributes to their wider commercial goals.
We want someone who knows their platforms, keeps up with what works and is confident making recommendations. Just as importantly, we want someone curious about where paid media is going, particularly how AI, automation and new ways of working can improve performance and how we deliver for clients.
What You Will Do
- Plan, build, manage and optimise Google Ads and Meta Ads campaigns across a range of clients and industries
- Develop paid media strategies based on client objectives, budgets, audiences and commercial goals
- Manage campaigns across Google Search, Performance Max, Shopping, Display, remarketing and Meta
- Monitor and improve performance across key metrics including ROAS, CPA, CPL, conversion rates and lead quality
- Translate campaign performance into meaningful commercial insights and clear recommendations for clients
- Present campaign strategies, results and recommendations confidently in client meetings
- Identify opportunities to improve campaign performance through audience targeting, creative, messaging, landing pages and conversion journeys
- Write ad copy, develop creative concepts and brief our in-house design and video teams on effective paid media assets
- Direct creative best practices, bringing new ideas, formats and approaches based on current platform trends and performance
- Plan and run structured tests across creative, audiences, bidding strategies and campaign formats
- Manage campaign budgets and ensure spend is allocated effectively
- Set up, monitor and troubleshoot conversion tracking, working with our development team where required
- Prepare clear performance reports, explaining what is working, what is not and what should happen next
- Stay ahead of platform changes, emerging trends and new opportunities across paid media
- Explore and implement AI tools, automation and more efficient ways of working to improve our paid media offering
What You Will Bring
Ideally, you will have around three to five years' experience managing paid media campaigns, preferably in an agency environment. You should have a proven track record of delivering results across Google Ads and Meta Ads, with the confidence to manage multiple client accounts independently.
You should have:
- Strong practical experience building, managing and optimising Google Ads and Meta Ads campaigns
- A proven ability to develop effective strategies and improve campaign performance
- Solid technical knowledge of GA4, Google Tag Manager, conversion tracking, Meta Pixel and Conversions API
- Experience with Google Merchant Center, product feeds and e-commerce campaigns
- Strong analytical skills and an understanding of the commercial impact of paid media
- Confidence presenting results, explaining performance and recommending next steps to clients
- Good creative judgement and an understanding of what makes effective paid advertising across different platforms
- Experience managing multiple client campaigns, budgets and competing priorities
- Strong written communication skills, including ad copywriting, reporting and creative briefing
- A genuine interest in emerging technologies, AI and how paid media is evolving
Nice to Have
- Experience with Google Ads scripts, automation or API integrations
- Familiarity with landing page optimisation and conversion rate optimisation (CRO)
- Experience with additional advertising platforms such as TikTok Ads or LinkedIn Ads
- Experience with ClickUp, Asana or a similar project management platform
How You Work
You are curious, proactive and commercially minded. You take ownership of your campaigns, pay attention to the details and look for ways to improve results without waiting to be asked. You are comfortable questioning an approach when the data suggests something different, and you can explain your thinking clearly.
You move quickly, stay organised and flag issues early. You understand that good paid media is about more than platform metrics. You want to know whether campaigns are generating meaningful results for the client's business and what can be done to make them better.
AI and New Ways of Working
We are actively implementing AI and automation into our everyday workflows and see significant opportunities to improve how we plan, manage and optimise paid media.
We want someone who shares that mindset and is keen to help drive our approach forward. You should be comfortable exploring tools such as ChatGPT, Claude and emerging advertising technologies, finding practical applications for research, analysis, creative development, reporting and campaign optimisation.
You do not need to know every tool, but you should be willing to experiment, learn quickly and challenge established ways of working where there is a better approach.
Send your CV and a few lines about yourself to hey@rooftoptwentytwo.ie.
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