Farmer-led, Irish Hereford Prime was established in 1997 to market Hereford beef as a premium brand synonymous with quality and sustainability. Today, it is Europe’s largest and oldest Hereford producer group with members across Ireland. This message needed to be communicated through a website that represented the quality of the brand.
What did we do?
Multiple UI/UX workshops that allowed us to understand the brand, their target audience and map out the multiple user journeys that needed to be present in order for visitors to find what they are looking for quickly.
A beautiful website that showcases the quality, dedication and personality of Irish Hereford Prime The client has a real appreciation for design and in doing so challenged and worked collaboratively with Rooftop Twenty Two throughout the website journey.